TL;DR Summary: SEO targets, increasing the rank of your website in traditional search engines. GEO’s goal is to get your content sourced in responses served by generative AI eng..

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You wrote the content. You optimized the page. You got the backlinks. But when users ask Google Gemini or ChatGPT, your brand doesn’t appear. That’s not a ranking problem. Tha..

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Imagine you own an amazing and highly aesthetic bookstore. People love your place; the ambiance, the range of books available but you get limited customers like no one apart from t..

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In this age of digital makeover, online reviews should be one of the most important part of your marketing strategy. Competition exists in almost every field in this era. In order ..

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Starting October, Chrome users browsing through websites using the less secure HTTP protocol, are going to see the following error frequently: If you own a website that is still u..

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As a professional team of SEO experts, every once in a blue moon we come across some SEO-related snags that make us go back into the research mode to help our clients tackle the sa..

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Google has just introduced a new feature for verified Google My Business users – Google Posts. It is a feature that allows users to create posts directly on Google which appears ..

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As a search engine, Google has been at the forefront of changing and enhancing the various possible ways to provide better, accurate and useful results to its users. Rich Snippet i..

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For over a year now, since Mobilegeddon update arrived, Google has had SEO industry radically change the way we used to strategize our campaigns. Mobile First Index came into being..

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Internal Linking, as a practice, has been prevalent in user-friendly website ar the SEO circle for quite some time now. It is a quite popular strategy among the experts, and if do..

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Keyword research is described as one of the most important activities in devising an SEO strategy. The reason behind that is discovery. As a business, you may have a website that c..

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Defined as a ‘process of rapid experimentation across marketing channels for efficient growth’, growth hacking involves both mainstream and out-of-the-box tactics for building ..

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In our last blog, we affects your website discussed how CTR or click-through rate affects your website’s SEO ranking. In continuation, today we will let you know exactly how you..

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SEO, why art thou so complicated? With over 200 different ranking signals used by Google for websites and webpages, the SEO scene has been a mess (?). The simplicity of just having..

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Spotify.com, the music streaming service has evidently violated Google webmaster guidelines and the result is a colossal loss in visibility across all Google sites. A case study by..

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We recently did a blogpost aboutGoogle's new Algorithm - Rankbrain - which detailed, to understand user queries and also the intent behind such queries to produce featured snippets..

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Good news for Restaurant owners and online course providers! Google has that it will introduce two new rich cards for its Search Results for- Local Restaurants and Online Courses. ..

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It’s finally here. America’s busiest shopping day of the year – Black Friday. As people start crowding outside malls at 5 in the morning and shop owners begin their preparati..

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On 25th of October, we mentioned how Google intends to split their current search index into two distinct types : — Desktop and Mobile, with the mobile version of search index be..

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Imagine a future where a computer will let you win at chess to avoid the monotony that this man versus machine bout has turned into, or maybe because it has the ability to process ..

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It seems Google has made a promise to itself that it will get rid of all the things that were once held dear by the SEO industry. Take the introduction of four ads on the search re..

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JARVIS is perhaps the first thing that comes to one's mind when they hear about AI. Batman had Alfred to bring him tea in the Batcave, and Tony Stark would definitely love someone ..

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Well, it was bound to happen. If you’ve been following MozCast, you knew something was coming. And if you’ve been following it sincerely enough, you know that that something bi..

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On August, 2014, Google made one technology a major ranking factor for its search engine. And only websites using this particular technology would have a chance to utilize this fac..

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In March this year, Google announced a comprehensive change to the user interface of AdWords. Not that something was wrong with the current design (at least in terms of functi..

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Any website with a confused URL structure is doomed to lose on the SEO front. If you or someone you know has been struggling with their traffic perhaps it's time to have your websi..

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Gary Illyes, a trends analyst at Google, recently said that using a 301, 302 or 30x redirect of any kind will not result in a PageRank dilution. Here's his tweet: 30x r..

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Two of the most important aspects of any website are traffic and conversions. If either one of them takes a slump, it becomes very difficult to recover from it. User Experience (UX..

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If you have hired a PPC agency to manage your AdWords account, you’d need to share your Google AdWords Access with the team working on your account. But the question arises – h..

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So you’ve created a stellar looking blog for yourself using WordPress, you’ve written some great blog posts in it and you are getting a decent amount of engagement from your us..

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Ever since Google launched its Pigeon algorithm for its search engine, local businesses have tussled with each other to keep their business at the top of Google search results. Man..

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It’s 9 PM. You are in a posh hotel in London. You have a flight to catch, but it doesn’t leave until 10 AM the next day. You are bored, and you are missing that favorite TV sho..

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It seems Google is being mischievous again. Many webmasters ar it was a slow upd ound the globe who are familiar with Google’s search algorithm, noticed that Google’s SERP has..

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Google has finally arrived with a machine-learning artificial intelligence to process a “very large fraction” of search results every day, and has named it RankBrain. Machine l..

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For years now, Google has been on the forefront of making internet a better place for its billions of users. In that time, Google has come up with several innovations, products and..

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A while ago, Google posted an update on its Webmaster Central blog, telling webmasters that App Interstitial are not mobile friendly. This has been a continuation to the earlier hi..

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Since Google updated its Local Pack layout, there have been "wildfire" speculations among SEO community on how the future of Google+ is going to shape out in Local Search-scape. To..

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A few days ago, Google released an interesting case study on its official webmaster Google also released its blog. This case study had a subtle underlying ominous tone that hinted..

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Earlier today, Google announced that its going to extend its desktop results by displaying official Twitter Feed for all English searches it deems important. Here is a tweet from G..

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Mobilegeddon was perhaps one of the most significant update that Google rolled out in 2015. There has been a significant shift in the number of mobile devices that are now outnumbe..

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Early this week, Google updated its design for the sitelinks on Mobile search results. The sitelinks now are expandable to show inner pages for the website. This can basically be o..

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Google has rolled out another worldwide Local Search Result page update which effects how Local Businesses show up & thereby affecting the leads. Back in December 2013, Google ..

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In a news that is bound to get develop Google API, this ers and SEO Professionals equally thrilled, Google has just officially announced the launch of Search Analytics API for Sea..

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Since the new batch of latest .TLD domains were released there has been a much ado among webmasters about how they might impact SEO value. Several webmasters catering to internatio..

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Google's Gary Illyes has hinted that there would not be a Penguin Update for a few months to come.It is noteworthy that Penguin refresh was quite frequently rolled out through 2013..

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The answer lies in two basic facts:1) Brand Name - To be able to selference Between Amazon Sl a product well, not only do you need a product worth selling but also a popular platfo..

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In the recent years , Google has been taking giant steps to make the web a better place for internet surfers and a hell for web spammers. In their latest step forward, Google is re..

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Optimizing your website to reach your targeted audience is very essential but what if your targeted audience hails from different locations and speaks a variety of languages? It is..

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In recent years, Google has made deep inroads into the field of Artificial Intelligence by acquiring several most-buzzed about companies in the field of AI and robotics such as UK'..

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France has become the latest country to have taken a strong step forward in the path of making the internet 'neutral'. In yet another threat to Google's privacy policy and search e..

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Imagine you are reading a book about an extraterrestrial being visiting the Earth and you come across a concept that you've never heard of, let alone reading about it. A philosophy..

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Copywriting is your way of connecting to your consumers and communicating with them in a way that makes them want to pay attention. The art of writing effective copy requires a con..

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If you do anything related to SEO, you can no longer ignore your own / your client’s website design. Since November 2014, there were signals from Google that it is going to start..

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Do you own a restaurant, a Café or are you an Auto dealer, an interior decorator or a Dentist? If you run a business that serves the local area and/or you have a store/office whic..

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You have been warned now what?Is identifying and Getting rid of the “Bad” Links easy ?Of late we have been getting quite a few queries regarding the link pruning/link removal s..

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Google Webmaster Tools unleashed the new drive to track the spam actions, enabling the authentic site owners to keep track of their website whether their site has been manually cas..

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As Matt Cutts announced at the SMX west conference, held at San Jose Convention Center on this Monday, March 11, a new Panda update is about to be released on March 15 or by 18. ..

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