In this age of digital makeover, online reviews should be one of the most important part of your marketing strategy. Competition exists in almost every field in this era. In order to stay ahead in the game, every business needs to work on their online presence and their brand’s reputation. One of the key aspect of this is to receive, monitor and respond to both good and bad online reviews. To reap the benefits of online reviews, one needs a solid strategy and a particular span of time to deal with customer reviews and feedbacks.
We will be discussing the following topics in this blog:
1. Best Practices to Get Online Reviews
2. How to Handle Negative Reviews
3. Impact Of Online Reviews In Your Local SEO Strategy
4. Tools that Can Help You Track Online Reviews
5. Final Takeaway!
What Are Some Best Practices to Get Online Reviews?
The screenshot above is a good example on how an online review should be handled properly.
Check the video below to about the Do’s and Don’ts of asking for reviews.
So what do we conclude?
Taking care of customers’ expectations and providing them value experience is the foundational strategy for earning reviews. It is not just about getting reviews but also to create a close level of communication with customer service and this would help you to understand what customers want from your products. This way you can improve your product or service, customer base and online reputation. Local businesses tend to be more vulnerable to reviews, since their customer-base are also locally based most of the time, hence the factor of “word-of-mouth” comes into play many times.
How to Handle Negative Reviews?
A4: Immediately and with patience. Sometimes the customer just wants to be heard. #semrushchat
— Netvantage Marketing (@netvantage) August 23, 2017
So, what do we conclude?
A good local business must embrace bad reviews. Negative reviews can be an important part of your review strategy. Whether we like it or not, bad reviews are the ones that are most read by users as compared to positive reviews. You need to monitor them on regular basis in order to improve your customer experience, be ready and alert to respond.
How Online Reviews Impact Your Local SEO Strategy
A1: Reviews add relevant user generated content to your site and advocacy to a product which wil correlate with improved UX #semrushchat
— Michael James Field (@Mikuss) August 23, 2017
A1: Reviews can help establish more trust compared to your competitors. If they don’t have good reviews, all the better. 🙂 #semrushchat
— Tripp Hamilton (@Tripp_Hamilton) August 23, 2017
Here’s How You Can Help Google Identify Reviews on Your Website
The process of implementing Schema markup has been in effect for quite some time. Schema markup is the process of structuring some very important information present on a website, in a machine readable form, which can be used by Google to display such information in SERP.
For this blog, we are going to talk about a particular type of Schema markup, called ‘AggregateRating’ schema. This type of schema can be used to mark, or highlight, star ratings and reviews left by customers on a website.
For local businesses, AggregateRating schema are added in conjunction with LocalBusiness schema. A basic LocalBusiness schema looks like this:
While a basic AggregateRating Schema looks like this:
You must be very careful about what kind of schema you would want to use for your own business. If your business is not local, you can go for an Organization type schema as well.
You read about review and rating schema markups and their
best practices here.
The screenshot below is a good example of the result of implementing AggregateRating schema
Please note that if your schema markup does not comply with Google’s established guidelines, your website can face penalty and lose ranking as well as traffic. Read our case study on Schema markup mistakes, and how you can avoid them.
Tools that Can Help You Track Online Reviews
For a growing local business, monitoring new reviews and responding to all of them can be a daunting task.
Fortunately, there are many online tools out there which you can use to monitor reviews, respond to them, as well as receive feedback. A few of them have been listed below:
Of course, there is a 10-day ‘Free Trial’ that lets users enjoy the software’s Premium Plan, so that they can make up their mind about getting a paid subscription later.
Nowadays, reviews have become a vital factor in the decision making of potential customers. This is why search engines are also taking these reviews into account while setting up their rankings for a particular keyword. Working on a review strategy is not a rocket science. Its practices are very simple as mentioned above.
Local business owners should take online reviews seriously. Customers tend to judge a local business more based on the reviews than personal recommendations.
Dealing with public sometimes means facing customers who have unrealistic expectations. But the majority of customers just need a fair treatment. A smart local business owner must support and train the staff in complaint resolution, customer dealing, and satisfaction. It is important to take a positive approach towards negative reviews. You can make most of this opportunity that customers provide in the form of negative review by shining on the public stage and building a reputation in the terms of customer service.