Google Search Console (Formerly known as Webmaster Tools) is a platform designed by Google to enable website administrators to track their website’s presence on Google. One of the most used feature of Search Console is the Search Analytics Report, which provides Webmasters with information about how a websites content shows up in search results.
With the launch of the Search Analytics API, Google is expecting to see developers create their own apps and add-on features based on the data mined by the new API. Listed as the Version 3, the Search Analytics API can be used to track metrics, for a specific geaographical location, such as:
– Top 10 queries
– Top 10 mobile searches
– Top 10 pages among many more.
For developers, who have never used a Google API, this how-to page from Google as all the help you’ll need.
The official announcement comes 5 months after Google announced that they’d be phasing out the Google Webmaster Tools API. The beta testing for the API began in May but only little tid-bits coul come out as Google had asked all the beta testers to sign an NDA document.
With this API, Google is hoping that developers will come up with new ways to use the Search Analytics data to make internet a better place. SEO experts can expect better evaluation data for their projects.
If you’ve integrated this API into a tool, we’d love to hear your opinion about it in the comments section below.