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Zero Code Marketplace Modernization for Antique Dealers | Case Study

Discover how Clixlogix modernized a marketplace using zero code service for 2,000+ antique dealers using Zoho Creator, Flow, and AI, cutting onboarding time by 90%.

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Home / Success Stories / Zero Code Marketplace Platform Modernized for Antique Dealers’ Workflow Automation

Zero Code Marketplace Platform Modernized for Antique Dealers’ Workflow Automation

Industry
Retail & E-Commerce
Geography
North Carolina, United States, North America
Cooperation Period
2.2 years

Executive Summary

Client is a leading digital commerce company dedicated to helping antique and art dealers succeed online. Their marketplace platform already had strong adoption, but scaling it further required faster onboarding, more robust cataloging, and smoother dealer management.

To accelerate these goals, they partnered with Clixlogix, which embedded a dedicated team, two developers, a project manager, and a technical lead, who worked in close collaboration with the client’s Ireland based team and VP of Product sitting on the East Coast, US.

The engagement focused on enhancing existing functionality, enabling 2,000+ dealers to onboard within weeks, and supporting 450,000+ unique listings. These improvements streamlined cataloging, billing, and customer management, reducing onboarding time by 90%. The solution boosted dealer efficiency and earned industry press recognition.

They later endorsed the collaboration on Clutch, citing Clixlogix’s seamless integration with their distributed teams and ability to deliver tangible impact at scale.

About the Client

Our client works with vendors of antiques and collectable artefacts across 8 countries and 10+ global marketplaces, covering everything from baseball cards to high end furniture and historic work. The client’s eCommerce Manager was created with the goal of solving the challenge of multiple marketplace platforms with a single upload system that keeps all sales up to date. They also launched a cloud based inventory and business management platform to help sellers document and manage their unique inventory from acquisition to sale through synchronized mobile and desktop applications. Sellers use the platform to photograph and document items in real time and manage their inventory 24/7 via email, text, or social media.

Business Challenge

The client’s digital marketplace was well populated, but a lot of the work related to catalog management was being manually done by the dealers. Most sellers on the platform had multiple single quantity items. As a result, they had to manually list each item, field by field, on multiple marketplaces and then track their inventory and marketplace listings manually as well.

The platform needed to:

  • Eliminate manual duplication in cataloging and sales processes.
  • Integrate product photography cleanup and enhancement without requiring external designers
  • Provide rapid onboarding for dealers with minimal technical knowledge.
  • Operate on a scalable architecture that minimizes custom coding to allow fast iteration and lower maintenance costs.

Solution

We assembled a dedicated team of developers, a project manager, and a technical lead, who worked in close collaboration with the client’s Ireland based team and the Vice President of Products, located in the US.

We enhanced the functionality of the client’s marketplace platform, expanding it to  2,000+ dealers and 450,000+ unique listings within weeks. We also streamlined cataloging, billing and customer management, reducing onboarding time by 90%. The solution boosted dealer efficiency and earned industry press recognition.

Impressed with the transformation of their platform, the client endorsed Clixlogix on Clutch, lauding our seamless integration with their distributed teams and ability to deliver tangible impact at scale.

// CORE FEATURES

Core Features

  • 01.

    Dealer Portal and Inventory Workflows

    Dealer Portal and Inventory Workflows

    Secure logins and easy inventory editing, all crafted within Zoho Creator.

  • 02.

    Inventory Synchronization and Stock Control

    Inventory Synchronization and Stock Control

    Real time catalog visibility handled by Zoho Inventory, so no item slips through the cracks.

  • 03.

    Customer Management

    Customer Management

    Zoho CRM made onboarding and permissions effortless, keeping dealer accounts tidy.

  • 04.

    Billing and Subscription Management

    Billing and Subscription Management

    Automated invoices and renewals through Zoho Books and Zoho Subscriptions, saving hours every week.

  • 05.

    Process Automation

    Process Automation

    Zoho Flow connected Creator, CRM, Books, and Inventory, moving dealer data between them automatically.

  • 06.

    Automated Background Removal

    Automated Background Removal

    A third party API instantly tidied up product photos for a professional look.

  • 07.

    GenAI Visuals

    GenAI Visuals

    Dealers generate marketing imagery and conceptual shots through MidJourney and conceptual imagery.

  • 08.

    Cross Platform Access

    Cross Platform Access

    The portal runs on desktops and mobile devices. Dealers can update listings at the fair, in the warehouse, and even right from client meetings

Dealer Portal and Inventory Workflows
01.

Dealer Portal and Inventory Workflows

Secure logins and easy inventory editing, all crafted within Zoho Creator.

Architecture Overview

Results

450,000 plus unique listings cataloged

450,000 plus unique listings cataloged

Multi marketplace upload system synchronized inventory across 10 plus global platforms.

Onboarding cut from weeks to under 24 hours

Onboarding cut from weeks to under 24 hours

Self serve flow and templated permissions reduced dealer onboarding time by 90%.

Two full time hires worth of savings per dealer

Two full time hires worth of savings per dealer

Automated workflows absorbed catalog upkeep, photo prep, and inventory sync.

Featured in The Art Newspaper and Antiques Trade Gazette

Featured in The Art Newspaper and Antiques Trade Gazette

Trade press recognition followed the platform's adoption across 8 countries and 10 plus marketplaces.

Lower maintenance through Zoho native stack

Lower maintenance through Zoho native stack

Minimal custom code and a Zoho native framework dropped maintenance overhead and upgrade risk.

AI image enhancement cut catalog prep time

AI image enhancement cut catalog prep time

Automated cleanup, background removal, and color correction sped up product prep.

Mobile first inventory management

Mobile first inventory management

Synchronized mobile and desktop tooling let dealers run sales and manage stock from anywhere.

Technology Stack

  • Low Code Core
  • Zoho Creator (custom modules)
  • Zoho Flow (automation & integrations)
  • CRM & Dealer Management
  • Zoho CRM Portal (dealer login, role based access, onboarding)
  • Inventory and Catalog Management
  • Zoho Inventory (stock tracking, sync across channels)
  • Zoho Subscriptions (dealer billing & renewals)
  • Zoho Books (invoicing & accounting)
  • AI & Imaging
  • Background Removal API (automated product photo cleanup)
  • MidJourney AI (generative visuals for marketing ready item images)
  • Analytics & Reporting
  • Zoho Analytics (internal BI dashboards for adoption, usage)
  • Google Data Studio (SEO & marketing dashboards for external reporting)
  • Infrastructure & Delivery
  • AWS (Dockerized microservices for extensions, S3 for media storage, Cloudflare CDN for delivery)
  • Security
  • OAuth 2.0 for authentication
  • TLS 1.3 for encrypted data flows
  • GDPR/MDR compliance logging
Services Delivered
Low Code, E-Commerce, AI Software & Application Development, CRM Services
Team Composition
Technical Lead, Project Manager, Zoho Developer, Backend Engineers, Frontend Engineers, ML / AI Engineer, QA Engineers

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