Headquartered in Massachusetts, our client is an electronics & power equipment seller on both eBay and Amazon for cables, drive enclosures, adapters and crypto mining products. They had a steady slow of organic traffic & sales from their website and wanted to explore paid media advertising to generate more sale for their higher ticket value products.
Despite being a recognizable name in the industry and having adequate organic sales from various search engines, the challenge was to build on its success by scaling their product sales from their native website. The client understood that there is still significant opportunity through paid search, and the major challenge was how to acquire new customers in a profitable way in an increasingly competitive niche.
While prospecting the paid media opportunities for the client, we discovered several issues on their native website, including: • The product pages on the website were not mobile friendly. There were some unnecessary elements in website’s core design which were hampering the page speed score and user experience. • The checkout funnel was too long & complicated, hence contributing to high cart abandonment rates. • The product images were uploaded in incorrect size and format. • Proper analytics tracking was not implemented on the website pages.
We make each impression count and device campaign that deliver great results.
We use Ad Planners to identify the most effective and result-oriented keywords for your PPC campaign.
We conduct a thorough analysis of the landing page of your website to increase the click-through rate. Our web design experts can even design one for you.
Accounts are created on Accounts Created on Search / Social to begin the campaign.
Once the above three steps have been done, we upload the necessary data on the ad accounts and begin the campaign.
Based on the performance of the keywords, we present reports to you regarding the performance of the keywords.
Based on data gathered from previous Social/ Search Paid Ads, We make changes in the campaign to ensure it success.
ROI Increased by 139.69% as a result of increased conversion leads by 54% and cost reductions of 40%.
Whithin the first 30 days, the impression share increased from 18% to over 93%.
The average under value increased by 54.02% as they added new customers from their generic advertising.
We used the below mentioned tools for the PPC Campaign setup and monitoring.
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