Not a long time ago, websites were specifically designed for laptop or desktop viewing. The advent of smartphones led to rapid advancement in digital age. Majority of population across the globe is using mobile devices than desktops or laptops resulting in many of these specifically designed desktop websites becoming outdated and difficult to access via a mobile device.
Users were annoyed and web developers began to build and launch websites that were easier to use and were designed specifically for mobile devices. These mobile sites were certainly a right step in the right direction but even better solution as available, i.e. “Responsive Web Design”.
What is Responsive Web Design (RWD)?
For those who are new to the term “responsive web design”, the simplest definition that can be given is that a responsive website is optimized for viewing on different types of devices, screens and resolutions.
A Responsive Web Design (RWD) is a must for all types of websites. Whether your products are being sold online, services are being promoted or running ads; a responsive web design can help you getting more traffic, high conversion or earnings from your ads. Almost any website can be made responsive, the cost depends on the complexity of the website and the platform its build on.
So If you are business owner of an online business or a webmaster looking to keep your website and business ahead of the competition, want to amplify your reach, increase your conversion rates and keep your users happy, then getting a responsive website should be on top of your checklist.