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Each year, Google changes its search algorithm around 500–600 times. While most of these changes are minor, Google occasionally rolls out a “major” search algorithm update that affects search results in significant ways. For search marketers, knowing the dates of these Google algorithm updates can help explain changes in rankings and organic website traffic and ultimately improve search engine optimization. Here, we have listed the major algorithm changes that have had the biggest impact on SEO.
2017
To further improve the user experience on mobile, Google’s latest update rolled out to punish sites with excessive advertisement or pop-ups. Google actually announced this update five months prior.
Helping users easily access content on mobile
Google confirms rolling out the mobile intrusive interstitial penalty yesterday
2016
It took two years, but Penguin 4.0 returned as the final update to the algorithm. Google announced that Penguin 4.0 will now run in real time and devalue links instead to penalizing websites.
From Possum to Penguin: How Google’s Recent Updates Are Evolving SEO
Penguin is now part of our core algorithm
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