Tony's Masonry

Campaign Type – Local SEO
Market Vertical – Real Estate

About project

Business Overview

Tony’s Masonry is a US-based full service concrete/ masonry company. They mainly concentrate on all phases of concrete work and offer services in NYC area.

The hurdle

Project Overview

Tony's Masonry was gaining a lot traction through the business listing website but since Website’s look and feel was Ancient and therefore lacked the business credibility, they were struggling to connect with their target audience and establish organic presence on the search engines. They wanted to gain edge over their competitors and were looking to rank locally among the top 5 positions in SERPs.

The strategy

How Did We Do It?

Revamped
Web Design

We employed our keen design insights and completely revamped their web design.

Content
Marketing

We created and curated relevant content across the channels of internet to connect and engage with the target audience.

On-Page
SEO

Optimization of the On-Page elements like Meta tags, Alt tags among other.

Rich Link
Building

White-hat link Building activities targeting local branded keywords.

The target

How Do The Numbers Look?

With our focused SEO strategies we were able to achieve the following rankings.

#1.

Ranking on Google Page 1

Keywords	Ranking 1 June 19
Sidewalk Voilation Contractor	1st
Concrete Repair NYC	2nd
Cement Work Contractor NYC	1st
Sidewalk Reapair Staten Island	3rd

77%

Increase in Organic Traffic

As a result of high valuable keywords ranking on Google Page 1, organic traffic went up by 77%.

46%

Reduction in bounce rate

Improved UI/UX helped the client experienced reduced bounce rate and increased session time.

The results

Conclusion

With our focused SEO efforts, we took Tony's Masonry to the top pages of Google and led to a manifold increase in their online exposure.

4,203

Users

46.81

Bounce Rate

10,107

Page Views

52

Ranking

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Tony's Masonry

Business Overview

Project Overview