4 Iconic Brands that Fixed Their UX with a Complete Redesign

User experience is always the central force that brings business dynamics together and takes it to new heights. If you understand how to provide a good user experience, you will always succeed in keeping your target audience hooked on your business. Designing a good website with the help of professional advice can increase your conversion rate, giving you better ROI. This article talks about five iconic brand names that changed their website design to provide a better experience to the users. 

Why redesign a website?

A website redesign helps you rebrand, increase traffic, improve user experience, and drive more leads. It modernizes your site, making it faster, mobile-friendly, and optimized for SEO, while adding new features like live chat. A fresh design keeps your business competitive and better engages visitors, turning them into customers.

When technology is involved, users expect change and adaptation of that technology. Websites must adapt to new devices, screen sizes, and browsing habits. When you opt for custom web design services, you ensure that you are at the top of the game in the market. You stay functional and comforting to watch on various platforms. On the other hand, staying on the old design can result in a high bounce rate. The only way to gain a first-mover advantage in the fast-paced world is to ensure that you are up to date on the latest technology and adapt to the one that works well for your business.

Here is how you can improve UX with website redesign

Including new technology in your website can help users navigate it well. Clear menus, intuitive layouts, and streamlined user flows can significantly improve user experience. You can also incorporate the latest design and functionality trends, such as animation, AI, ML, and advanced search capabilities. This helps enhance the website’s visual appeal and encourages people to spend more time on it.

Here are four brands that have recently transformed their website design to enhance the user experience. These brands aimed to improve their online presence, and with these changes, they set new standards for UX improvement. They adapted to the needs of the hour and added a few technologies in vogue then.

Reddit (Social networking web application)

When launched, Reddit‘s interface was quite cluttered. Like the other platforms, it needed to be more inviting for users to spend more time on it. In April 2018, Reddit changed its website layout to include new features like 

1. Auto-play videos
2. Infinite scroll
3. Improved navigation. 
4. Prominent use of whitespace 
5. Modern and cleaner look.

Impact

People started spending more time on the website and were hooked on infinite scrolling and nonstop video play. Improved navigation made it easier for users to find and interact with content, increasing content viewing. Overall, the site saw increased time per visit and higher engagement rates. Statistica states, “In January 2024, global users visiting Reddit.com spent approximately 1,089 seconds on the popular discussion forum and social media website. Between April and November 2022, the time spent on Reddit experienced an increase.”

Mailchimp (marketing automation platform)

What started as an email marketing company expanded to become a complete email marketing platform for small businesses. Resources at Mailchimp quote, “But with so many creative thinkers under one roof, over time, we found that parts of our customer experience grew in different directions.”  Hence, they reformatted pages in 2018 to include changes like  

1. Cleaner and more organized look
2. Optimized the site for mobile devices
3. Decluttered the web elements by grouping related information and simplifying the layout. 

Impact

The mobile experience was developed to allow customers to manage their marketing campaigns effectively while on the road. Along with improving brand awareness, improved organization and aesthetic appeal also made the platform more accessible for marketers and business owners to use and navigate. And choosing the right color for the website helped in improving engagement.

Dropbox (File hosting service)

This B2B platform has existed since 2007. Dropbox is a helpful platform that securely lets people share large files and documents online. In October 2023, it underwent a significant design change aimed at an organized interface. The older version was super heavy on content and needed more clear space. The icons were small, and the overall approach was confusing. 

After the Ux change the following changes were evident:

1. Information is displayed, with additional features such as a thumbnail view to glimpse each file
2. You can now check who the collaborators are on a file. 
3. For better privacy and security, there is also more apparent account separation.

Impact

Individuals using the Dropbox service often discussed a more streamlined and cohesive interface that reduced the time spent searching for files and navigating the platform, resulting in a better conversion rate.

Slack( SaaS web application)

Slack is the go-to web application for small and medium-sized businesses to unite people on a work platform despite the location. The previous version felt like a disorganized workspace with a flat look on the screen, which was okay for the last decade. 

With the latest revamp in August 2023, they have invested much time and money for incorporating the following changes:

1. There is an easily accessible menu at the top of the section with details such as pricing, location, and ‘find your workspace.’ 
2. Slack allows the business to communicate directly with customers regarding comments and queries with a few configurations.
3. Find and use essential tools so that you can simplify your workday
4. For people who were part of the enterprise grid, navigating between different platforms took a lot of work. They can now view all channels in your home feature. 

Impact

This has led to an overall increase in team members’ productivity. The dedicated views and new interface make focusing on important tasks and communications easier, leading to a more efficient working scenario for the whole team.

How often should you redesign your website?

People often ask how often you should redesign the website, and the experts suggest that you do so every 2-3 years to incorporate the latest design trends and technology inputs. These changes will help upgrade your working style and incorporate changes based on search engine algorithms. These changes showcase that the brand is on top of its game and enable you to perform your task precisely. 

If you plan to change your website game right now, contact Clixlogix and book an appointment with the experts. To help you make a well-informed decision, we have detailed diagnostic reports that suggest areas for improvement and help you move forward accordingly.