google penguin

A Parting of Ways: How Google is Going to Split its Search...

It seems Google has made a promise to itself that it will get rid of all the things that were once held dear by the SEO industry. Take the introduction of four ads on the search results, for example. This move by Google managed to push down the visibility of organic ‘blue links’ further below […]

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From Possum to Penguin: How Google’s Recent Updates Are Evolving SEO

Well, it was bound to happen. If you’ve been following MozCast, you knew something was coming. And if you’ve been following it sincerely enough, you know that that something big was cooking up. Honestly speaking, it is hardly a surprise when you consider the fact that most SEOs have been expecting Google to drop the […]

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