SEO

What Is LLMs.txt? How Does It Help Your SEO

The hype, the file, and the marketer’s dilemma Every few years, something new promises to “change SEO forever.” In the early 2010s, it was AMP pages. Later, structured data became the magic switch. Now, in 2025, it’s LLMs.txt, a small text file that’s being sold as the secret to better visibility in AI search engines. […]

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Generative Engine Optimization (GEO): The Future of SEO and AI Search Visibility

Age-old SEO methods worked straightforwardly. You set up a website and optimize it really well with the right amount of relevant keywords, strong backlinks, metatags, and other magic, all to see your rankings improve over time. But with users looking for actual answers and not just links, generative engines are rewriting the content optimization rulebook. […]

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SEO is Dying. GEO is How You Stay Seen

SEO helped you climb the ranks. GEO decides if you even show up. In a world where answers are written by AI, not clicked on Google, search visibility is now all about being cited. This breakdown of the landmark GEO research paper reveals how to structure, write, and optimize content for AI engines like ChatGPT, Perplexity, and Gemini. Whether you're a content strategist or founder, this is your new visibility playbook.

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