E-commerce

How to Get Shopify Product Pages in Google AI Overviews

Store owners in Shopify have noticed something unsettling. Traffic patterns are changing. Pages that used to rank well are getting fewer clicks, even though rankings don’t show any significant change. So what’s causing this change? The reason is sitting right at the top of Google’s results: AI Overviews. The most common question among sellers on […]

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How Ecommerce Marketing Automation Can Make Your Holiday Sales Smoother

Last week, I got a call from a friend in Colorado, who sells semi-precious jewellery online. She walked me through her last holiday season. They had what she called a “perfect” Black Friday: ads were humming, traffic was wild, orders were rolling in non-stop. Two weeks later, things went quiet.December was flat.Most of those new […]

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