Official Twitter Feeds Now Find Home On Google Search Results

Earlier today, Google announced that its going to extend its desktop results by displaying official Twitter Feed for all English searches it deems important. Here is a tweet from Google that announces the latest update:-

Hey, @twitter. Search party at our place. Meet us on desktop? http://t.co/Eqj6kkB18b

— Google (@google) August 21, 2015

Impact of Social Media on Google’s Algorithm has been a much debated topic among SEO communities.

While, Moz’s list of 2015 ranking factors gives a Brand’s Twitter performance a negligible importance in search engine rankings with most important being Twitter Shares. Its interesting to see Google giving a special real estate consideration to a brand’s Twitter feed. There is still no sight of Twitter GIFs showing up on Google Search results.

Here is how the twitter feed looks like on Google Results:-

Searchengineland reports – Google has confirmed that these tweets only show when it deems them “relevant”. Further, Google confirmed that ranking & relevancy of algorithm that pulls these Twitter results is going to evolve over the time.