Sebastian Macliver

Introduction Missed calls are a recurring issue for many service businesses. In restaurants, it means lost reservations. In law firms, it means missed clients. In...

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A decade ago, marketing automation meant scheduling marketing messages and setting triggers. Today, it’s an intelligent ecosystem powered by algorithms that learn, predict, and adapt...

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AI voice agents are crossing from labs to live call centers, yet real world performance breaks under two forces, noise and latency. This post explains the...

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Late 2024, a regional insurer switched on its new claims assistant, an AI agent hooked to a model fine-tuned to summarize damage reports and draft...

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