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Business Overview

Dragon Kayak is an Ecommerce store operating in Australia that sells wide range of Kayaks and its accessories. Launched in 2012 with the aim of offering the latest advancements and trends in Kayak sports.

The Hurdle

Despite great offerings they were struggling to make a mark in the Ecommerce Kayak market due to limited online exposure & lots of local and retail brand imposed competition. In spite investing a lot in building robust online store they were failing to gather traction necessary.

How Did We Do It?

Review Site Architecture

We comprehensively reviewed the of the magento based Ecommerce store and made it SEO friendly.

Content Optimisation

Optimized the content across the website for high valuable keywords.

Online Promotion

We promoted their website to increase the awareness about the brand.

Link Building

We carried out Google Panda and Penguin compliant link building activities.

How Do The Numbers Look?

With our focused SEO strategies, we were successfully able to achieve the following rankings

#1

Ranking on Google Page 1

3 keywords ranking among top 3 positions on Google Page 1.

64%

Increase in New Sessions

Improved site architecture helped users discover products faster and uplifted the new sessions percentage

71%

Increase in Organic Traffic

Amplified organic online exposure helped Dragon Kayak grow their online traffic by 71%

Conclusion

With our focused SEO efforts, we took Dragon Kayak to the top pages of Google that led to a manifold increase in their online exposure

12,086

Users

30.39%

Bounce rate

59,125

Page views

37.5%

Ranking

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