FitDesk is a avant-garde health and fitness company, with a mission to transform the conventional workspaces and homes into active environments, reflecting fitness, wellness and productivity by deploying innovative exercising equipment. In order to reach their audience on a more personal level, they trusted us with their vision of developing a fitness tracking iOS app for FitDesk, which aids users in monitoring their fitness-activity metrics while using FitDesk products.
In order to track and transmit metrics in real-time to the app within frequent time intervals, our developers leveraged and implemented the innovative BLE technology in the app post a thorough research across multitude of devices. Also, designing a unique and engaging interface that can inspire and propel audience for small bursts of workouts, posed a challenging opportunity to scratch and tickle our creative bends.
Here is a brief account of what went into the conceptualization of the app
Be it signing up via their favorite social media profiles or by feeding email and password, these features are available for the ease of the user.
Resourceful in design and alluring in appeal, the smart control panel serves the audience by listing all fitness-activity metrics in a summarized manner.
An innovative representation of real time data in a graphical manner, which is easy to read and customizable according to user’s need.
In order to track and measure the success of their regimes, users can set up and track fitness goals they wish to accomplish in a predefined time cycle.
To enhance these workouts and exercises, users can create groups, allowing them to engage with parallel users as well.
An extension to the Goals feature, promoting the spirit of competitions amongst users by setting up Competition feature and drawing out data in a relative manner.
Here are some of the results achieved upon launching the app
FitDesk is already a popular brand among fitness enthusiasts and as result saw more than 5K registrations for its beta program.
Within 3 months of launch FitDesk saw 20K+ app downloads on App Store
After the successful launch of the FitDesk app, the organization saw a gradual 37% increase in their annual sales, a metric they themselves dedicated to the app
Mobile Platform – iOS
Services Rendered – Mobile App Design & Development
Technologies – Objective C/ Codeigniter/ MySQL