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Converting Visits into Sales : The Art of Persuasive Copywriting

Converting Visits into Sales : The Art of Persuasive Copywriting

Copywriting is your way of connecting to your consumers and communicating with them in a way that makes them want to pay attention.

The art of writing effective copy requires a considerable level of creativity and innovation to make a resounding impact on the reader.

At the same time, convincing marketing copy also uses certain scientific principles of influence and persuasion that silently work their …

5 Social Media Management Sins To Avoid

“If you’ve got a goal without a plan, then it’s just a wish.”

This quote by Herman Edwards sums up failed social media campaigns like fingerprints at a crime scene sum up the experience of a criminal — at once and conclusively. But Internet is also a deep vortex where for every advice, you also get not-so-good tips aplenty. If you want your small business to get BIG on the social …

How Website Colors Affect Ecommerce Buying Decisions?

They are everywhere around us. They are in the food you eat, the car you drive,the chair you’re sitting on as you read this as well as the device that you are reading this on. Colors have been around us since the first Homo sapiens looked up and took in his first breath. Colors have shaped our world over all these millennia and today they also deeply affect the way we surf …

Microsoft & Google Collaborating Together On Angular JS 2

At ng-conf , Salt Lake City, Utah – something exceptional happened. Google & Microsoft joined hands together to collaborate on AngularJS.

This all started with announcement of AngularJS 2. One of the core Angular team members Igor Minar mentioned that Angular 1.x would still continue to be updated & hosted at

Later, members from Microsoft’s TypeScript team took the stage & unveiled the …

Google Algorithm Includes Mobile Friendly Design As A Ranking Parameter

If you do anything related to SEO, you can no longer ignore your own / your client’s website design. Since November 2014, there were signals from Google that it is going to start paying more attention on the Mobile Friendly Web Design. Google launched special SERP tags for websites that have a responsive web design & this was not a vanity-only-scheme.  We knew it was coming.